Welcome to Advertising Standards Canada (ASC), the Canadian advertising industry self-regulatory body.

ASC is committed to fostering consumer confidence in advertising through responsible industry self-regulation.

Fundamental to our efforts is the Canadian Code of Advertising Standards (Code). The Code sets the standards for acceptable advertising and helps ensure that the ads you see and hear are truthful, fair and accurate.

We invite you to explore our website to learn more about the Code and the consumer complaints process.





Canadian Children's Food & Beverage Advertising Initiative

ASC Advisories (as published in Annual Complaints Reports)
2007: When green is not really green

2006: Automobile advertising

2005: Correcting mistakes in retail advertising