September 29, 2011: Advertising Standards Canada releases 2010 Compliance Report on Canadian Children's Food and Beverage Advertising Initiative (CAI) and welcomes Danone Inc. as CAI's newest member Advertising Standards Canada (ASC) today released its third annual Compliance Report on the Canadian Children's Food and Beverage Advertising Initiative (CAI), covering 2010. The Report confirms the continuing high level of compliance by companies participating in the CAI in meeting their program commitments. More

August 26, 2010: Advertising Standards Canada releases 2009 Compliance Report on Canadian Children's Food and Beverage Advertising Initiative. Advertising Standards Canada today released its second annual Compliance Report of the Canadian Children's Food and Beverage Advertising Initiative (CAI), covering 2009.The Report confirms continuing compliance by companies participating in the CAI in meeting their program commitments. More

January, 2010: Canadian Children's Food and Beverage Advertising Initiative - Expanded Core Principles

December 8, 2009: Post Foods Canada Corp. Joins Canadian Children's Food and Beverage Advertising Initiative

July 14, 2009: Advertising Standards Canada releases First Compliance Report on Canadian Children's Food and Beverage Advertising Initiative - Food and Beverage Companies exceed original requirements Advertising Standards Canada (ASC) today released its first annual Compliance Report on the Canadian Children's Food and Beverage Advertising Initiative (CAI). The report details the progress made by leading food and beverage companies participating in this program to change the landscape of children's food and beverage advertising. (PDF also available)

December 4, 2008: Burger King Restaurants of Canada, Inc. joins Canadian Children's Food and Beverage Advertising Initiative

February 6, 2008: Leading food and beverage companies release commitments on children's advertising

July 2007: ASC Bulletin - Strengthening the framework for regulating children's advertising

April 16, 2007: ASC Participates in Industry Launch of Initiatives Regarding Children's Advertising

April 16, 2007: Canada's Food and Beverage Industry Unveils Integrated Children-Focused Initiatives