Trade Disputes
Since 1976, at industry request, ASC has offered a confidential procedure designed to resolve disputes between advertisers. Based on the provisions of the Canadian Code of Advertising Standards and offered on a fee-basis, the Trade Dispute Procedure (Procedure) provides industry with an effective and responsive mechanism by which competitive disputes about advertising can be handled in a confidential forum outside of the judicial system. The Procedure has undergone periodic review and revisions to ensure the fairness and effectiveness of its application in an increasingly competitive marketing environment.
