Past Events

November 23, 2011 Montreal	ASC Clearance Services' Alcoholic Beverage Advertising Workshop ASC Clearance Services is bringing back its popular alcoholic beverage advertising workshop. Essential for new employees, and a refresher for seasoned staff, this workshop is designed to assist industry to understand and apply the requirements of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.
November 17, 2011 Montreal	Fall Keynote: Everyone has Something to Say about Advertising - ASC’s 2011 Consumer Research Findings Everyone does indeed have something to say about advertising. But what do consumers really think? To find out, ASC commissioned The Gandalf Group to conduct research to provide insights into consumers' values and attitudes about advertising. What do consumers value in advertising? About what are they concerned? How important is it for consumers to know that standards for advertising exist? And what similarities or differences are there in the perspectives among English Canadians, French Quebecers, and Americans?
November 16, 2011 Toronto	Fall Keynote: Everyone has Something to Say about Advertising - ASC’s 2011 Consumer Research Findings Everyone does indeed have something to say about advertising. But what do consumers really think? To find out, ASC commissioned The Gandalf Group to conduct research to provide insights into consumers' values and attitudes about advertising. What do consumers value in advertising? About what are they concerned? How important is it for consumers to know that standards for advertising exist? And what similarities or differences are there in the perspectives among English Canadians, French Quebecers, and Americans?
October 24, 2011 Toronto	Trends & Topics Series: Brand Management in a Crisis - Online & Offline A crisis has erupted. The media is abuzz with negative news and speculation about your brand. In our world of instant media, there is no time to stop, think, and plan. What strategies and plans do you need to have in place to protect your brand in a crisis – online and offline? What measures should be in place to avert a crisis? And what are the implications for business in light of Health Canada’s recently enacted Canada Consumer Product Safety Act?
October 19, 2011 Montreal	Trends & Topics Series: Trends in Food Advertising Convenient. Inexpensive. Green Packaging. Healthy and Flavourful. These are just a few of the expectations that consumers have about their food purchases. How are global food brands adapting their products to meet these challenges?
October 4, 2011 Toronto	ASC Clearance Services' Alcoholic Beverage Advertising Workshop ASC Clearance Services is bringing back its popular alcoholic beverage advertising workshop. Essential for new employees, and a refresher for seasoned staff, this workshop is designed to assist industry to understand and apply the requirements of the CRTC Code for Broadcast Advertising of Alcoholic Beverages.
September 28, 2011 Toronto	*Introduction to the Canadian Code of Advertising Standards* and Consumer Complaints Procedure** Consumers are scrutinizing advertising with an increasingly critical eye, and this can be seen in their complaints to ASC about advertisements. We know that Canadian advertisers and their agencies want their ads to be truthful, fair and accurate, and want to avoid complaints as well.
June 16, 2011 Montreal	ASC Clearance Services Workshop: Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI) ASC Clearance Services is bringing back its informative and interactive workshop for prescription drug manufacturers and their agencies.
May 31, 2011 Toronto	ASC Clearance Services Workshop: Demystifying the Requirements for Direct-to-Consumer Advertising of Prescription Drugs (DTCA Rx) and Direct-to-Consumer Information (DTCI) ASC Clearance Services is bringing back its informative and interactive workshop for prescription drug manufacturers and their agencies.
April 28, 2011 Toronto	ASC Annual General Meeting and Breakfast Program Keynote speaker Bruce Philp - author of the recently released Consumer Republic - will deliver a keynote presentation on what branding means today.
March 9, 2011 Montreal	ASC Clearance Services Food Advertising Seminar: Health Claims in Food Advertising - The Changing Landscape The landscape for food advertising in Canada has radically changed. Now permissible are not only "function" claims and "nutrient function" claims, but also certain therapeutic claims. To help demystify the new framework for food advertising and labelling, ASC has invited Health Canada and the Canadian Food Inspection Agency to join us for a focused session.
March 1, 2011 Toronto	ASC Clearance Services Food Advertising Seminar: Health Claims in Food Advertising - The Changing Landscape The landscape for food advertising in Canada has radically changed. Now permissible are not only "function" claims and "nutrient function" claims, but also certain therapeutic claims. To help demystify the new framework for food advertising and labelling, ASC has invited Health Canada and the Canadian Food Inspection Agency to join us for a focused session.
January 27, 2011 Montreal	The Bensimon Byrne Consumerology Report Baby Boomers and retirement: behaviours and impacts.
January 25, 2011 Toronto	The Bensimon Byrne Consumerology Report Advertising Standards Canada is pleased to bring the latest Bensimon Byrne Consumerology Report to Advertising Week 2011.
December 2, 2010 Toronto	ASC Breakfast Session: It’s 3 a.m. Do you know what your brand is saying online? The explosion of communications through social media has fundamentally changed our advertising reality and the perception of the advertising promise. And with the continuing emergence of new media platforms, challenges abound.
July 13, 2010 Toronto	Marketed Health Products Workshop Presented by ASC Clearances Services A workshop to help nonprescription drug and natural health product advertisers apply the Consumer Advertising Guidelines for Marketed Health Products.
April 27, 2010 Toronto	ASC Annual General Meeting and Breakfast Program Keynote speaker Grant McCracken presents Truth in Advertising Matters: Connecting Consumers with Your Brand.
March 2 & 4, 2010 Toronto	Children’s Advertising Clearance Workshop Presented by ASC Clearance Services An interactive workshop designed for children’s advertisers, offering an in-depth look at the Broadcast Code for Advertising to Children.
January 26, 2010 Toronto	ASC Advertising Week 2010 Presentation – Bensimon Byrne Consumerology Report: Technology and Canadian Consumers New insights into how technology is playing a transformative role in the consumer space, and the role online media plays in shaping brand images.
October 1, 2009 Toronto	Auto Advertising: A new model! A seminar introducing the new guidelines for motor vehicle advertising New national voluntary advertising guidelines relating to the safe portrayal of automobiles in Canadian advertising.
September 24, 2009 Montreal	Auto Advertising: A new model! A seminar introducing the new guidelines for motor vehicle advertising New national voluntary advertising guidelines relating to the safe portrayal of automobiles in Canadian advertising.
September 24, 2009 Montreal	The ABCs of Food Advertising – An Introduction to Food Advertising Regulations Presented by ASC Clearance Services An interactive introductory workshop to help food advertisers and their agencies create advertising that complies with the Food and Drugs Act & Regulations and the Canadian Food Inspection Agency’s Guide to Food Labelling and Advertising.
July 2, 2009 Toronto	The ABCs of Food Advertising – An introduction to Food Advertising Regulations presented by ASC Clearance Services A workshop to help food advertisers create advertising that complies with the Food and Drugs Act & Regulations and the Guide to Food Labelling and Advertising.
June 9, 2009 Montreal	Cosmetic Advertising Workshop, Presented by ASC Clearance Services, in collaboration with CCTFA A workshop designed to help cosmetics advertisers and their agencies create cosmetic advertising that complies with the Guidelines for Cosmetic Advertising and Labelling Claims.
April 29, 2009 Toronto	ASC Annual Meeting and Breakfast 2009 Keynote speaker Dr. Oliver Grey, of the European Advertising Standards Alliance, presents It’s a Small, Small World: Advertising Self-regulation in the Global Reality.