ASC Breakfast Session - Thursday, December 2, 2010

The explosion of communications through social media has fundamentally changed our advertising reality and the perception of the advertising promise. And with the continuing emergence of new media platforms, challenges abound.

But regardless of the media platform, advertising is all about telling stories.

• So what happens when you allow others to share in your corporate storytelling?
• Are you just handing over your brand to consumers?
• What are the risks and rewards of this kind of consumer engagement?
• How do you maintain advertising standards and corporate ethics in these uncharted waters?
• How can you preserve brand integrity in the face of a viral campaign?

Tod Maffin, the COO and senior strategist at tMedia Strategies, is a highly sought-after keynote speaker around North America and the world, including Berlin, Melbourne, Stockholm, London, Bucharest, and more. Tod is one of this country’s go-to commentators on the impact of technological change and innovation on the business and economic environment. A podcasting pioneer, Tod writes a blog that is followed by thousands of people in the media, technology and business communities around the world. He reports on national technology trends on CBC Radio and is the past host of todradio dot com and Real Life Chronicles.