ASC Presents Toronto Breakfast Forum How Green Is Your Promise?This is an archive listing of a past ASC event.Jack Bensimon, President, Bensimon Byrne and David Herle, Principal, Gandalf Group, will share findings from the most recent quarterly Bensimon Byrne Consumerology Report, including insights into consumer perceptions about environmental claims in marketing and advertising. Aaron Bown, Lead Project Officer, Environmental Claims Guidelines for Canada's Competition Bureau, led the audience through the recent publication by the Competition Bureau and Canadian Standards Association, entitled Environmental claims: A guide for industry and advertisers.  ASC has provided the following presentation materials for your convenience. |
