ASC Annual Meeting and Breakfast 2008This is an archive listing of a past ASC event.ASC will hold its Annual Meeting Luncheon and Keynote Address On April 29, 2008 at the Intercontinental Toronto Yorkville. Keynote presenter Mike Longhurst, Senior Vice President at McCann Erickson EMEA, has spoken widely on the issue of sustainability for brands, including at Green Week in Brussels, World's Fair in Aichi, a UN Ministerial conference in Bali and at many industry events. His presentation, Can Advertising Save the World? Sustainability: The Challenge for Brands touches on the growing number of companies eager to tout their "sustainable" credentials to consumers. Those companies engaging in "greenwash" marketing tactics are unquestionably putting a strain on consumer trust. But for those companies that incorporate sustainability into their actions and their corporate ethos, this can provide the opportunity to build and differentiate a brand, develop leadership in a sector, and to shape a business for future success.  ASC has provided the following presentation materials for your convenience. |
