ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html> <head> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <title>Advertising Standards Canada</title> </head> <STYLE> .bodyText { FONT-FAMILY:ARIAL,HELVETICA,SANS-SERIF,VERDANA; FONT-SIZE:10pt; LINE-HEIGHT:120%; COLOR: #505050; } .blueTitleText { FONT-FAMILY:GEORGIA,VERDANA,ARIAL,HELVETICA,SANS-SERIF; FONT-SIZE:10pt; LINE-HEIGHT:120%; COLOR: #1609b9; } .orangeTitleText { FONT-FAMILY:GEORGIA,VERDANA,ARIAL,HELVETICA,SANS-SERIF; FONT-SIZE:10pt; LINE-HEIGHT:120%; COLOR: #ffa800; } .redBodyText { FONT-FAMILY:ARIAL,HELVETICA,SANS-SERIF,VERDANA; FONT-SIZE:10pt; LINE-HEIGHT:120%; COLOR: #c80000; } .footerText { FONT-FAMILY:ARIAL, VERDANA,HELVETICA,SANS-SERIF; FONT-SIZE:8pt; LINE-HEIGHT:130%; COLOR: #9a9a9a; } A { FONT-FAMILY:VERDANA,ARIAL,HELVETICA,SANS-SERIF; FONT-SIZE:9pt; LINE-HEIGHT:130%; COLOR: #00529b; } </STYLE> <BODY MARGINWIDTH="0" MARGINHEIGHT="0" TOPMARGIN="0" LEFTMARGIN="0" BGCOLOR="#ffffff"> <CENTER> <TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="652" BORDER=0> <TR> <TD VALIGN=BOTTOM ALIGN=LEFT WIDTH=652 HEIGHT=3 BGCOLOR="#FFFFFF" COLSPAN=5></TD> </TR> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=652 HEIGHT=151 COLSPAN=5> <A HREF="http://www.adstandards.com/en/index.asp"> <IMG SRC="images/topBar-v3i4.jpg" width=652 height=151 hspace=0 vspace=0 border=0 ></A></TD> </TR> <TR> <!--LEFT COLUMN TEXT STARTS HERE--> <TD VALIGN=TOP ALIGN=LEFT WIDTH=305 HEIGHT=100% BGCOLOR="#FFFFFF"> <!--ASC GENERAL NEWS --> <TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="305" BORDER=0> <TR> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=30 COLSPAN=3> <IMG SRC="images/titleBar_ASCGeneralNews.gif" width=131 height=30 hspace=0 vspace=0 border=0></TD> </TR> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=1 HEIGHT=100% BGCOLOR="#B9B9B9"></TD> <TD VALIGN=TOP ALIGN=LEFT WIDTH=21 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=100%> <A HREF="newsletter_v3-i4.htm#item1" class="blueTitleText"><B>ASC hosts Ad Week forum: Advertising and Ethics Under the Microscope</B></A><BR> <SPAN class="bodyText">In partnership with the Association of Canadian Advertisers, and as a contributing founder to Advertising week, ASC co-presented the forum Advertising and Ethics Under the Microscope, in Montreal, as part of the inaugural Ad Week event schedule. <A HREF="newsletter_v3-i4.htm#item1"><IMG SRC="images/icon_More3.gif" align=middle width=38 height=15 hspace=0 vspace=0 border=0></A></SPAN><BR><BR> <A HREF="newsletter_v3-i4.htm#item2" class="blueTitleText"><b>ASC moves to new reporting schedule for advertising complaints reports</B></A><BR> <SPAN class="bodyText">In addition to the regularly published quarterly <em>Ad Complaints Reports</em>, ASC will now be posting  as they occur case summaries. <A HREF="newsletter_v3-i4.htm#item2"><IMG SRC="images/icon_More3.gif" align=middle width=38 height=15 hspace=0 vspace=0 border=0></A></SPAN><BR> <BR> <A HREF="newsletter_v3-i4.htm#item3" class="blueTitleText"><B><i>2008 Q4 Ad Complaints Report</i> now online</B></A><BR> <SPAN class="bodyText">ASC s online report, covering the period from Oct. 1 to Dec. 31, 2008, provides case summaries of upheld consumers complaints about advertising. <A HREF="newsletter_v3-i4.htm#item3"><IMG SRC="images/icon_More3.gif" align=middle width=38 height=15 hspace=0 vspace=0 border=0></A></SPAN><BR><BR> <A HREF="newsletter_v3-i4.htm#item4" class="blueTitleText"><B>ASC s annual <i>Ad Complaints Report</i> scheduled for release in late February</B></A><BR> </strong><span class="bodyText">ASC s year-end <i>2008 Ad Complaints Report</i> will be released in late February, as an online publication, available on ASC s website. <A HREF="newsletter_v3-i4.htm#item4"><IMG SRC="images/icon_More3.gif" align=middle width=38 height=15 hspace=0 vspace=0 border=0></A></SPAN><BR><BR><BR><BR> </TD> </TR> </TABLE> </TD> <TD VALIGN=TOP ALIGN=RIGHT WIDTH=21 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <!--RIGHT COLUMN TEXT STARTS HERE--> <TD VALIGN=TOP ALIGN=LEFT WIDTH=305 HEIGHT=100% BGCOLOR="#FFFFFF"> <!--MEMBERSHIP NEWS> <TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="305" BORDER=0> <TR> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=30 COLSPAN=3> <IMG SRC="images/titleBar_membershipNews.gif" width=131 height=30 hspace=0 vspace=0 border=0></TD> </TR> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=1 HEIGHT=100% BGCOLOR="#B9B9B9"></TD> <TD VALIGN=TOP ALIGN=LEFT WIDTH=21 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=100%> <A HREF="newsletter_v3-i4.htm#item7" class="blueTitleText"><B>ASC welcomes new member</B></A><BR> <SPAN class="bodyText">ASC is pleased to welcome the Association of International Automobile Manufacturers of Canada (AIAMC) as a new member. <A HREF="newsletter_v3-i4.htm#item7"><IMG SRC="images/icon_More3.gif" align=middle width=38 height=15 hspace=0 vspace=0 border=0></A></SPAN><BR> <BR> <A HREF="http://www.adstandards.com/en/Member/membershipList.asp" class="blueTitleText"><IMG SRC="images/memberBlurb.gif" width=283 height=73 hspace=0 vspace=0 border=0></A><BR><BR> </TD> </TR> </TABLE--> <!--ASC CLEARANCE SERVICES NEWS --> <TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="305" BORDER=0> <TR> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=30 COLSPAN=3> <IMG SRC="images/titleBar_ASCClearanceServicesNews.gif" width=199 height=30 hspace=0 vspace=0 border=0></TD> </TR> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=1 HEIGHT=100% BGCOLOR="#B9B9B9"></TD> <TD VALIGN=TOP ALIGN=LEFT WIDTH=21 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=100%> <A HREF="newsletter_v3-i4.htm#item5" class="blueTitleText"><B>Clearance Services to present food and non-alcoholic beverage advertising workshops in spring</B></A><BR> <SPAN class="bodyText">Scheduled for spring in Toronto and Montreal, ASC Clearance Services food and non-alcoholic beverage advertising workshops will provide an overview of permissible claims in a number of areas. <A HREF="newsletter_v3-i4.htm#item5"><IMG SRC="images/icon_More3.gif" align=middle width=38 height=15 hspace=0 vspace=0 border=0></A></SPAN><BR><BR> </TD> </TR> </TABLE> <!--THIS ISSUES FAQ > <TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="305" BORDER=0> <TR> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=30 COLSPAN=3> <IMG SRC="images/titleBar_thisIssuesFAQ.gif" width=199 height=30 hspace=0 vspace=0 border=0></TD> </TR> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=1 HEIGHT=100% BGCOLOR="#B9B9B9"></TD> <TD VALIGN=TOP ALIGN=LEFT WIDTH=21 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=100%> <A HREF="http://www.adstandards.com/en/newsletters/newsletter_v1-i3.html#item5" class="blueTitleText"><B>Q: When should you request a consultation with ASC Clearance Services?</B></A><BR><BR> </TD> </TR> </TABLE--> <!--INDUSTRY NEWS --> <TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="305" BORDER=0> <TR> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=30 COLSPAN=3> <IMG SRC="images/titleBar_industryNews.gif" width=199 height=30 hspace=0 vspace=0 border=0></TD> </TR> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=1 HEIGHT=100% BGCOLOR="#B9B9B9"></TD> <TD VALIGN=TOP ALIGN=LEFT WIDTH=21 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <TD VALIGN=TOP ALIGN=LEFT HEIGHT=100%> <B><SPAN class="blueTitleText"><A HREF="newsletter_v3-i4.htm#item6" class="blueTitleText">NABS fundraising auction starts Feb. 17</A></B><BR><BR> <B><SPAN class="blueTitleText"><A HREF="newsletter_v3-i4.htm#item7" class="blueTitleText">ACA professional development courses</A></B><BR><BR> <B><SPAN class="blueTitleText"><A HREF="newsletter_v3-i4.htm#item8" class="blueTitleText">ICA professional development workshops and courses</A></B><BR><BR> <B><SPAN class="blueTitleText"><A HREF="newsletter_v3-i4.htm#item9" class="blueTitleText">CMA conferences and seminars</A></B><BR><BR> <BR><BR><BR><BR><BR><BR> <BR> </TD> </TR> </TABLE> </TD> <TD VALIGN=TOP ALIGN=RIGHT WIDTH=20 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <TD VALIGN=TOP ALIGN=RIGHT WIDTH=1 HEIGHT=100% BGCOLOR="#B9B9B9"></TD> </TR> </TABLE> <TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="652" BORDER=0> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=1 HEIGHT=100% BGCOLOR="#b9b9b9"></TD> <TD VALIGN=TOP ALIGN=LEFT WIDTH=20 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <!--FULL STORIES START HERE--> <!--STORY 1--> <TD VALIGN=TOP ALIGN=LEFT WIDTH=610 HEIGHT=100% BGCOLOR="#FFFFFF" > <p><IMG SRC="images/dottedLine_608x1.gif" align=middle width=608 height=1 hspace=0 vspace=25 border=0></p> <p><A HREF="" NAME="item1"></A><span class="blueTitleText"><B>ASC hosts Ad Week forum: Advertising and Ethics Under the Microscope</B><br> <span class="bodyText">In partnership with the Association of Canadian Advertisers, and as a contributing founder to Advertising Week, ASC co-presented the forum Advertising and Ethics Under the Microscope, on Jan. 28 in Montreal, as part of the inaugural Ad Week event schedule.<br> <br> Presenters John Dalla Costa, president of the Centre for Ethical Orientation and Stéphane Lebrat, Vice-President, Angus Reid Strategies offered insights into consumer perceptions about advertising and ethics.<br> <BR> <BR> <!--STORY 2--> <p><A HREF="" NAME="item2"></A> <SPAN class="blueTitleText"><b>ASC moves to new reporting schedule for advertising complaints reports</b><BR> <span class="bodyText">In addition to the regularly published quarterly <i>Ad Complaints Reports</i>, ASC will now be posting  as they occur case summaries, to provide more timely and responsive reporting.<br><br> The summaries will be posted online after the Consumer Response Councils have rendered their decisions and the appeal periods for the complaints have lapsed.<br><br> <A HREF="newsletter_v3-i4.htm#top"><IMG SRC="images/icon_top.gif" align=right width=18 height=27 hspace=0 vspace=0 border=0></A><BR><BR> <!--STORY 3--> <a href="" name="item3"></a><SPAN class="blueTitleText"><B>2008 Q4 <i>Ad Complaints Report</i> now online</B><BR> <SPAN class="bodyText">The 2008 Q4 <i>Ad Complaints Report</i> (covering the period from Oct.1 to Dec. 31, 2008) provides case summaries of consumers complaints about advertising that were upheld by the Consumer Response Councils under the provisions of the <i>Canadian Code of Advertising Standards</i>.<br><br> Click <a href="/en/standards/adComplaintsReports.asp?periodquarter=4&periodyear=2008" class="bodyText">here</a> to view the <i>Report</i>.<br><br> <A HREF="newsletter_v3-i4.htm#top"><IMG SRC="images/icon_top.gif" align=right width=18 height=27 hspace=0 vspace=0 border=0></A><br><br> <!--STORY 4--> <a href="" name="item4"></A><span class="blueTitleText"><b>ASC s annual <i>Ad Complaints Report</i> scheduled for release in late February</b><br> <span class="bodyText">ASC s year-end 2008 <i>Ad Complaints Report</i> will be released in late February, as an online publication, available on ASC s website.<BR><BR> This year-end report provides statistics about the number and nature of consumer complaints submitted to ASC for review under the <i>Canadian Code of Advertising Standards</i> (<i>Code</i>), as well as a snapshot of consumer concerns as reflected in their complaints to ASC over the past year.<BR><BR> Case summaries of complaints upheld by the national and regional Consumer Response Councils are also available as <a href="/en/Standards/report.asp" class="bodyText">quarterly reports</a> on ASC s website.<BR><BR> If you have questions about any ASC complaints reports, or are interested in a customized presentation about the <i>Code</i>, please contact Janet Feasby, Vice President, Standards, at 416-961-6311, ext. 243.<BR><BR> <A HREF="newsletter_v3-i4.htm#top"><IMG SRC="images/icon_top.gif" align=right width=18 height=27 hspace=0 vspace=0 border=0></A><BR><BR> <!--STORY 5--> <A HREF="" NAME="item5"></A> <SPAN class="blueTitleText"><B>ASC Clearance Services to present food and non-alcoholic beverage advertising workshops in spring</B><BR> <SPAN class="bodyText">Scheduled for spring in Toronto and Montreal, ASC Clearance Services food and non-alcoholic beverage advertising workshops will provide an overview of permissible claims in the following areas: <ul> <li>compositional/quality claims including common names, ingredient declaration, and the use of such terms as fresh, natural and pure; and </li> <li>nutrient content claims including energy claims, comparative claims, diet-related health claims including drug-like claims, biological role claims, and weight loss or maintenance claims.</li> </ul> More details about the event will be posted on our website soon.<br><br> <A HREF="newsletter_v3-i4.htm#top"><IMG SRC="images/icon_top.gif" align=right width=18 height=27 hspace=0 vspace=0 border=0></A><BR><br> <!--STORY 6--> <A HREF="" NAME="item6"></A> <SPAN class="blueTitleText"><B>NABS Fundraising Auction Starts Feb. 17</B><br> <SPAN class="bodyText">The National Advertising Benevolent Society (NABS) will present the 18th annual NABS fundraising auction from Feb. 17 to Apr. 17. Funds raised at the event will be used to help those in need within the advertising, media and communications industry.<br><br> For more information on the NABS 2009 Ad Auction, visit <a href="http://www.nabsadauction.org" class="bodyText">www.nabsadauction.org</a>.</BR><br> <A HREF="newsletter_v3-i4.htm#top"><IMG SRC="images/icon_top.gif" align=right width=18 height=27 hspace=0 vspace=0 border=0></A><br><BR> <!--STORY 7--> <A HREF="" NAME="item7"></A> <SPAN class="blueTitleText"><B>ACA professional development courses</B><BR> <SPAN class="bodyText"> <ul> <li><a href="http://www.aca-online.com/ProDevelopment/reg_lescommandites.pdf" class="bodyText">Feb. 12  Les commandites : bien les choisir, bien les exploiter (Montreal)</a></li> <li><a href="http://www.aca-online.com/ProDevelopment/reg_comprendrelesplans.pdf" class="bodyText">Feb. 19  Les plans médias - Niveau 1 : comprendre les concepts de base (Montreal)</a></li> <li><a href="http://www.aca-online.com/ProDevelopment/reg_commentobtenir.pdf" class="bodyText">Feb. 24  Des campagnes créatives pertinentes et percutantes (Montreal)</a></li> <li><a href="http://www.aca-online.com/ProDevelopment/calendar.asp" class="bodyText">Calendar for courses in March, April and May</a></li> </ul> <A HREF="newsletter_v3-i4.htm#top"><IMG SRC="images/icon_top.gif" align=right width=18 height=27 hspace=0 vspace=0 border=0></A><BR><BR> <!--STORY 8--> <A HREF="" NAME="item8"></A> <SPAN class="blueTitleText"><B>ICA professional development workshops and courses</B><BR> <SPAN class="bodyText"> <ul> <li><a href="http://www.bcama.com/events/past_events/09-02-10.htm" class="bodyText">Feb. 10  BCAMA Event: Grey Vancouver Speaker Series  Creating a Sustainable Brand (Vancouver)</a></li> <li><a href="http://www.icacanada.ca/pro-dev-courses/pro-dev-courses-kb.cfm" class="bodyText">Feb. 23  Early bird deadline for Creating the Killer Brief Workshop (Toronto)</a></li> </ul> <A HREF="newsletter_v3-i4.htm#top"><IMG SRC="images/icon_top.gif" align=right width=18 height=27 hspace=0 vspace=0 border=0></A><BR><BR> <!--STORY 9--> <A HREF="" NAME="item9"></A> <SPAN class="blueTitleText"><B>CMA conferences and seminars</B><BR> <SPAN class="bodyText"> <ul> <li><a href="http://www.the-cma.org/?WCE=C=56|K=228723|CAL=223287" class="bodyText">Feb. 10  CMA Mobile Marketing Conference (Toronto)</a></li> <li><a href="http://www.the-cma.org/?WCE=C=56|K=228815|CAL=223287" class="bodyText">Feb. 12  Marketing Math 101 (Toronto)</a></li> <li><a href="http://www.the-cma.org/?WCE=C=56|K=228816|CAL=223287" class="bodyText">Feb. 18  Advanced e-mail marketing (Toronto)</a></li> <li><a href="http://www.the-cma.org/?WCE=C=56|K=228838|CAL=223287" class="bodyText">Feb. 25 -- Building Successful Multi-Generational Teams (Toronto)</a></li> </ul> <A HREF="newsletter_v3-i4.htm#top"><IMG SRC="images/icon_top.gif" align=right width=18 height=27 hspace=0 vspace=0 border=0></A><BR><BR> </TD> <TD VALIGN=TOP ALIGN=LEFT WIDTH=20 HEIGHT=100% BGCOLOR="#FFFFFF"></TD> <TD VALIGN=TOP ALIGN=LEFT WIDTH=1 HEIGHT=100% BGCOLOR="#b9b9b9"></TD> </TR> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=652 HEIGHT=25 COLSPAN=5> <IMG SRC="images/footerBar.gif" width=652 height=20 hspace=0 vspace=0 border=0></TD> </TR> <TR> <TD VALIGN=TOP ALIGN=LEFT WIDTH=440 HEIGHT=20 COLSPAN=5> <A HREF="http://www.adstandards.com/en/AboutASC/index.asp"><IMG SRC="images/lowerNav_aboutASC.gif" width=65 height=12 hspace=0 vspace=0 border=0 ></A><A HREF="http://www.adstandards.com/en/clearance/index.asp"><IMG SRC="images/lowerNav_aboutASCClearanceServices.gif" width=164 height=12 hspace=0 vspace=0 border=0 ></A><A HREF="http://www.adstandards.com/en/joinASC.asp"><IMG SRC="images/lowerNav_aboutASCMembership.gif" width=135 height=12 hspace=0 vspace=0 border=0 ></A><A HREF="http://www.adstandards.com/en/ContactUs/staffContact.asp"><IMG SRC="images/lowerNav_contactUs.gif" width=64 height=12 hspace=0 vspace=0 border=0 ></A></TD> </TR> <TR> <TD VALIGN=MIDDLE ALIGN=LEFT WIDTH=652 BGCOLOR="#FFFFFF" COLSPAN=5> <IMG src="images/whiteSpacer_1x25.gif" width=100% height=16 hspace=0 vspace=0 border=0><BR> <SPAN class="footerText"> <B>Pour lire notre Communiqué en français, <A HREF="http://www.adstandards.com/fr/newsletters/newsletter_v3-i4.html" class="footerText">cliquez ici</A>.</B><BR></SPAN> <IMG src="images/whiteSpacer_1x25.gif" width=100% height=6 hspace=0 vspace=0 border=0><BR> <SPAN class="footerText"> <B>Questions? 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Your privacy is important to us and we do not share your contact information with any third parties.<BR> <IMG src="images/whiteSpacer_1x25.gif" width=100% height=6 hspace=0 vspace=0 border=0><BR> Advertising Standards Canada<BR> 175 Bloor Street East, South Tower, Suite 1801, Toronto, Ontario M4W 3R8<BR> Tel: 416 961-6311 Fax: 416 961-7904<BR> <IMG src="images/whiteSpacer_1x25.gif" width=100% height=6 hspace=0 vspace=0 border=0><BR> 2015 Peel Street, Suite 915, Montreal, Quebec H3A 1T8<BR> Tel: 514 931-8060 Fax: 514 931-2797<BR> <IMG src="images/whiteSpacer_1x25.gif" width=100% height=6 hspace=0 vspace=0 border=0><BR> E-mail: <A HREF="mailto:info@adstandards.com" class="footerText">info@adstandards.com</A>&nbsp;&nbsp; Web: <A HREF="http://www.adstandards.com/en/index.asp" class="footerText">www.adstandards.com</A><BR><BR></TD> </TR> </TABLE> </CENTER> </BODY> </HTML>